The hospitality business Roy Peires started in the 1980s operates today as the IDILIQ Group. Within that business, IDILIQ Hotels & Resorts represents the resort operations associated with the group’s presence on the Costa del Sol and Tenerife.
The portfolio has also provided resources for charitable activity connected with the IDILIQ Foundation and Kind Holidays. Resort accommodation, fundraising activity, and staff participation have each played a role, while the documented history of Kind Holidays also includes accommodation provided at an IDILIQ resort in Orlando, Florida.
Building a Portfolio Around Hospitality Operations
The development of the business includes resort development, hospitality operations, and portfolio growth under the IDILIQ Hotels & Resorts name. As IDILIQ Group founder, Roy Peires established the business from which those operations developed.
IDILIQ Hotels & Resorts primarily serves families and couples taking holidays. That operating profile also provides the accommodation base used in selected charitable initiatives, including stays arranged through Kind Holidays.
Community activity connected with Roy Peires’ approach to hospitality development has drawn on resources already available through the business. Accommodation, resort facilities, staff involvement, and fundraising activity have all been used in different ways alongside the group’s normal hospitality operations.
Resorts on the Costa del Sol and Tenerife have hosted annual fundraising events. Casa Ronald McDonald in Málaga is among the charities connected with those efforts. In Tenerife, staff have also taken part in Mercedes-Benz Tour Amateur Golf Tournaments to raise funds for Asociación Nuevo Futuro.
Roy Peires and a Portfolio Used for Community Support
The hospitality portfolio developed by Roy Peires has provided several forms of practical assistance. Through the IDILIQ Foundation, an apartment at one of the group’s resorts has been made available to children undergoing cancer treatment, allowing their families to stay without charge while treatment is taking place.
Accommodation has also been provided to patients and families connected with Cudeca through Kind Holidays. The relationship with Cudeca extends further, including financial contributions, sponsorship of the organization’s annual Walkathon, donations of furniture and goods for charity shops, and the purchase of a vehicle for its Home Care team.
These activities show how the resort portfolio associated with Roy Peires can provide more than conventional holiday accommodation. Through specific charitable programs, resort space and other hospitality resources have been made available to families and organizations facing defined needs.
The IDILIQ Foundation’s work also extends beyond accommodation. It spent €1.6 million constructing the F. Cruz Dias-ADIMI Care Centre, which currently provides treatment to more than 500 people. ADIMI continues to receive support through campaigns collecting materials and funds intended to improve the quality of life of its users.
Kind Holidays Across the Resort Portfolio
Kind Holidays is one of the clearest examples of accommodation within the hospitality portfolio being used for charitable purposes. In 2012, the initiative became one of the early accommodation donors to Give Us Time, which organizes free hotel and resort stays for military personnel and their families.
In 2016, Roy Peires expanded the initiative by making space at IDILIQ Hotels & Resorts available to charities supporting seriously and terminally ill children, bereavement organizations, Children’s Hospices, and the Carers Trust. Within 18 months, approximately a dozen additional charities had become involved.
More than 2,300 people supported through more than a dozen charities have received free stays through Kind Holidays. The initiative uses accommodation within the hospitality setting to provide holidays for qualifying families referred through participating charitable organizations.
Since 2022, Roy Peires has encouraged wider participation from businesses across hospitality and travel. Hotels, airlines, cruise operators, restaurants, taxi companies, and other organizations involved in delivering holidays and hospitality have been identified as businesses that could consider participating in similar programs.
The initiative reflects the relationship between IDILIQ Hotels & Resorts and the charitable work connected with the group. The same resort environment that serves families and couples on holiday can also provide accommodation through Kind Holidays to families facing serious illness, bereavement, or circumstances connected with military service.
Roy Peires and a Wider Hospitality Model
The role of the resort portfolio extends beyond Kind Holidays. Roy Peires’ work through the IDILIQ Foundation is connected with organizations including Cudeca, ADIMI, AECC Málaga, Afesol, Fuensocial, and Los Ángeles Malagueños de la Noche.
These relationships involve different forms of support. The foundation runs an annual internal campaign whose proceeds go to AECC Málaga, has donated furniture and household items to Afesol’s supervised living facilities, and fully equipped a computer classroom for Fuensocial users with disabilities.
Its community activity also includes the donation of 500 Christmas Eve meals through the Christmas campaign for Los Ángeles Malagueños de la Noche. Computer equipment has been provided to groups including Asociación Cadi, El Faro de la Escucha, Asociación ALAS, and Fuensocial.
Roy Peires has also supported Christel House for more than two decades. The organization focuses on educational opportunities for children in underserved communities, extending his documented charitable involvement beyond the regions associated with the group’s resort operations.
Within this wider activity, the hospitality portfolio remains a distinct resource. IDILIQ Hotels & Resorts provides accommodation for its guests while selected resort capacity, facilities, and staff participation have also contributed to charitable initiatives associated with the group.
The growth of the business founded by Roy Peires therefore includes both resort operations and the use of hospitality resources within established community programs. The Costa del Sol and Tenerife remain central to the documented resort activity, while the Kind Holidays history also records a charitable stay at an IDILIQ resort in Orlando, Florida.
About Roy Peires
The hospitality background of Roy Peires dates to the 1980s, when he started the business that would become the IDILIQ Group. His documented areas of activity include resort development, hospitality operations, portfolio growth, and charitable initiatives through the IDILIQ Foundation and Kind Holidays.
IDILIQ Hotels & Resorts has resort activity on the Costa del Sol and Tenerife, while an IDILIQ resort in Orlando, Florida, also appears in the documented history of Kind Holidays. Across these activities, resort operations and selected charitable uses of hospitality resources form part of the wider history of the business he founded.
